Our tracking study was designed to do two things:

1. Understand how everyday Americans all across the country are feeling, thinking and behaving on a weekly basis for the next few months.

2. Push beyond data points and explore human stories of how COVID is impacting everything from our values, relationships and finances to health, eating and entertainment.

Each week we will report on key findings and each month we will provide a comprehensive deep dive. If you are interested in purchasing the full study or a customized study to meet your specific needs please contact laura@lightningorchard.com. All profits will be donated to Brooklyn Frontiers High School.

This study was designed, fielded and analyzed by Lightning Orchard in partnership with Lauren Hutter from Culture Vulture.